MOMpreneurial MARKETING 101
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STAY TUNED...for marketing tips, ideas, and resources on how to EFFECTIVELY market and grow your mom business!
Members: 17
Latest Activity: Nov 1, 2011
BACK TO THE BASICS
There are 5 KEY elements to knowing how to Sell your products and how to Market your business Effectively:
1. PRODUCT KNOWLEDGE - Know your product, at least 80% of testable knowledge. Meaning that if someone asks you general questions or highly specific questions, you're prepared. Clients will feel at ease, if not impressed that you know your stuff and that they're in good hands.
2. IDENTIFY YOUR TARGET MARKET - Know who your trying to reach. Is it moms with toddlers, tweens, newborns? Expectant Mom's? Children with Special Needs? The more specific, the more focused you can be with your marketing and prospects. Down the line this will save you much more dollars in terms of advertising, marketing materials and promotional products.
3. BUILD YOUR ELEVATOR PITCH - This is your sales story in about 30 seconds. When asked, "So tell me about your business?" You should be able to be descriptive, but direct about who you are. If you're lucky, they may give you a full minute or two, but if you can engage them in a conversation within 30 seconds, the better.
4. SHARE YOUR MESSAGE WITH ENTHUSIASM - This is key. Think about when someone is trying to get your business. Do you really want to spend your hard earned dollars on something that doesn't make you all that excited or happy? I know I don't. That's why it's so important to deliver your message with enthusiasm, followed by a willingness to help and excellent customer service. Because if you don't get their business this time, they may come back willingly when a need or want arises next time around.
5. BUILD ON CURRENT RELATIONSHIPS - This is a real dealbreaker and good reason why businesses fail. Each customer, whether HUGE or SMALL should be treated well, treated with mutual respect. Integrity is all part of marketing and good reason why people come back as a client or stay with you through thick and thin. It's the Full Package Experience.
So there you have it. 5 KEY Elements to keep in mind when structuring your marketing platform. Please feel free to email me with questions or post your comments.
Cheers,
Kim Manio
IE Family
Comment Wall
Comment
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Comment by Jewelsy on October 31, 2011 at 7:34pm
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Hi everyone, my husband and I specialize in Health & Life Insurance. We work with only the very best “A” rated companies in the business. We work to find our clients the very best plans and coverage at the most affordable rates possible. We have a high referral business, so we must be doing something right. If you, or anyone you know, needs health or life insurance, please go to our website and check us out. Also, most people are currently paying way to much for their insurance needs. We save people money everyday. Our clients needs, are our first priority.
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Comment by Kim Dimla on September 23, 2009 at 3:32pm -
Thanks for your interest. If there are any topics of discussion you would like my point of view on, please send me a message. If I can help, I'll blog!
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Comment by cindy yang on September 16, 2009 at 9:25pm -
i would love to join your group i could use this useful information
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Comment by BARBARA CERDEIROS on February 25, 2009 at 2:09pm -
THIS SOUNDS LIKE A GREAT GROUP..PLEASE POST MORE
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Comment by Jennifer, IE Family ad rep on September 24, 2008 at 12:34pm -
Love the 5 key steps. When the next blog coming?!
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Comment by Empire Kids Consignment Sale on July 31, 2008 at 12:53pm -
This group sounds AWESOME! Looking forward to it!
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